Mod+6+Group+1

Media Literacy Subtopic: Advertising and Consumerism - Branding

[] Description: //In this lesson students learn decision making skills that will help them become better consumers. As consumers they have a variety of alternatives from which to choose. They learn about the importance of price information in making their decisions. First, students gather information on different brands of athletic shoes and determine which one is the best buy for them and explain why. Then, students identify a toy or game they would like to buy. To help determine where to purchase their toy or game, students gather information from a store, a catalog, and three websites. Finally, students conduct interviews to determine the extent to which adults in their community use e-commerce. They draw generalizations from their data and send a report of their findings to the adults who were interviewed.//

[|//http://www.pbs.org/parents/childrenandmedia/tvmovies-grade.html//]

List of activities to help children become more active viewers while watching TV. Some activities can be adapted for classroom use.

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**Overview:**  In this lesson students identify how we associate social status with designer and brand name products, and how we believe others perceive us by what we wear.

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This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
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**Overview:**   In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and 'advocacy' advertising.
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**Overview:**  In this lesson students explore what's hidden behind advertising messages by analysing and creating parody advertisements.